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dNeed help deciphering Web content lingo?  View the glossary below for related Web content and publishing terms.

author co-brand
Is the term we use at Quality Web Content to describe the rights of a purchaser to use the original author's name and (or) byline when publishing the content. Exclusive Distribution provides the right to co-brand with an author, but this is not included with Multiple Distribution content.

edit
The term used to describe any changes made to content, such as corrections, revisions or adapting. Businesses may want to edit Web content to include keywords or to angle the content to meet the needs of their brand image.

Exclusive Distribution Packages
Is the term we use at Quality Web Content to describe content that may be purchased on an exclusive rights basis. Exclusive Distribution gives the purchaser the full copyright to the content (including the right to reuse the content including redistribution and resale), and the right to co-brand with the original author's name if desired.

freelance writer
A person who works in the writing, editing or publishing field on a contract or per project basis. Freelancers are paid on a per job or requirement basis. Businesses may use freelance writers in instances where their need would not be enough to justify a full-time staff member. Hiring a freelance writer (freelancer) is a cost-effective way to bring professional writing talent to your project.

ghostwrite (ghostwritten)
In Web content, it means content that is written by a professional writer, but is credited to another writer or source. At Quality Web Content our Multiple Distribution content is assumed ghostwritten. This means you may brand your published copy with your own business name, and not the original author's name.

Multiple Distribution Packages
Is the term we use at Quality Web Content to describe content that is sold in limited quantities and is retired by QWC after the designated maximum distribution has been reached. The maximum distribution normally ranges between 10 and 25 copies. With this type of purchase it is assumed ghostwritten and you may alter the content to ensure it has a unique angle when published to your own Web site or publication. 

While the author retains all copyright to the content in a Multiple Distribution Pack, Web-exclusive rights are given to to the purchasers for ninety days after the maximum distribution limit has been reached. The author may only use the content in print or as samples on a portfolio during the Web-exclusive rights period. Multiple Distribution Packages require that the purchaser agree to not resell or redistribute any portion of the content without permission from the author, and that the content may only be used for a single entity (one Web site, one blog, one print publication or one print run of business marketing materials - up to a maximum of 50,000 printed copies).

PLR
Short for Private Label Rights it is a licensing term used to describe content that is often sold in bundles at a cheap price that you can use, reuse and resell. For businesses, PLR can be problematic. PLR content is often plagued with plagiarism, and this type of Web content usually appears on hundreds to thousands of  Web sites. The more that PLR content appears online, the less relevant search engines see the content as being. In the end, it will negatively impact your organic search ranking.

SEO
Short for search engine optimization, SEO is a process of optimizing a Web site to make it more search engine friendly. The result of good SEO practices are higher rankings in search engines which will result in an increase in visitor traffic to the Web site.

Web
Formally called the World Wide Web, it is a network of computers (Internet servers) that support interlinked hypertext documents across the Internet.

Web content
The term used to describe the text, images, hyperlinks and often audio or visual content that a user experiences when visiting a Web site.